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Category Archives: Branding
Key Differentiator(s)–What’s Yours?
“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading
Print Marketing Collateral That Works
Print is Still Effective Your customers are a tactile group. No matter what the business, product or service, print literature, or collateral, will play an important role in creating, sustaining and/or growing a profitable relationship with them. Beyond a personal … Continue reading
Posted in Branding, Direct Mail, Marketing Planning, Print Advertising
Successful Niche Marketing
Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading
What Business Are You REALLY In?
What You Don’t Make I’ve seen some really great television ads recently that have connected with me emotionally and tugged abruptly at my marketing response strings. That is saying a lot considering the average commercial is typically only between 15 … Continue reading
Anatomy of a (Good) Brand
Branding, Redefined Your brand means everything to you and is how you’re recognized by customers. We have even known a client or two to tattoo theirs on certain body parts. Therefore, we take developing your brand very seriously. We think … Continue reading
Posted in Branding
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)
Are You Creative?
Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading
Posted in Branding, Marketing Planning, Miscellaneous, Sales
Assessing Your Own Customer Service Levels & Standards
Service as a USP So you pride yourself on your exceptional customer service. Heck, you’re so proud of it, that “Service” is the first thing you blurt out when someone inquisitively asks “What is your Unique Selling Proposition?” Truth be … Continue reading
Good Messaging
“Five Dollar Foot-long” “Just Do It” “Where’s the Beef?” “It’s Huuuuuge!” “Nine-Nine-Nine” Good Messaging A key component of my agency’s strategic planning exercise (which we execute for every client campaign) is coming up with a key message that clearly and … Continue reading
Posted in Branding, Marketing Planning
Leadership, Innovation, Vision and Being a Champion at Business
Mourning a Prof-ersonal Friend The business world lost a great person this week with the passing of Steve Jobs. I did not know him personally but the fact that he changed the way I listen to music, how productive I … Continue reading
Posted in Blog, Branding, Leadership, Marketing Planning, Public Relations