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Category Archives: Branding
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)
Are You Creative?
Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading
Posted in Branding, Marketing Planning, Miscellaneous, Sales
Assessing Your Own Customer Service Levels & Standards
Service as a USP So you pride yourself on your exceptional customer service. Heck, you’re so proud of it, that “Service” is the first thing you blurt out when someone inquisitively asks “What is your Unique Selling Proposition?” Truth be … Continue reading
Good Messaging
“Five Dollar Foot-long” “Just Do It” “Where’s the Beef?” “It’s Huuuuuge!” “Nine-Nine-Nine” Good Messaging A key component of my agency’s strategic planning exercise (which we execute for every client campaign) is coming up with a key message that clearly and … Continue reading
Posted in Branding, Marketing Planning
Leadership, Innovation, Vision and Being a Champion at Business
Mourning a Prof-ersonal Friend The business world lost a great person this week with the passing of Steve Jobs. I did not know him personally but the fact that he changed the way I listen to music, how productive I … Continue reading
Posted in Blog, Branding, Leadership, Marketing Planning, Public Relations
Missoni for Target’s Brilliant Mistake-A Case Study
Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading
Your Personal USP (Unique Selling Proposition)
“Who Are You? Customers Really Want to Know” Defining Your Personal Unique Selling Proposition Selling Yourself Most sales are about relationships. Sales people sell their products and services to customers who believe in the value they are convinced on receiving. … Continue reading
Posted in Branding, Unique Selling Proposition (USP)
Are You Experienced?
“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading
Content is (Still) King as a Part of Your Marketing Strategy
“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading
You Are Your Brand
A Perfect Baby Shower She passed us going about 90 mph on Interstate 75 somewhere in north central Florida. We were driving back from our vacation. She was clearly late for an appointment. Her 1980’s era Mazda appeared to be … Continue reading
Posted in Branding