Category Archives: Customer Retention

The Value of Excellent Service

Posted on February 26, 2013 by angelo

What is Excellent Service? There’s a certain value to service. It’s safe to say that ‘some’ form service is usually expected from any business. You may promise service to your customers and even go so far as to say it’s … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Miscellaneous, Productivity

Customer Service – Refresher

Posted on October 9, 2012 by angelo

Huhh? What has happened with customer service these days? I understand the slow turn up of the economic recession has led nearly all companies to do more with less and get used to that, but service has been so greatly … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention, Productivity

Optimizing Tradeshow Participation

Posted on October 1, 2012 by angelo

A True Exhibition (of Marketing & Sales) As a marketing and sales representative for several clients as well as my own businesses, I find myself attending and/or exhibiting at several tradeshows or conferences throughout the year. The events that I … Continue reading →

Posted in Customer Acquisition, Customer Retention, Sales, Tradeshow Optimization, Word of Mouth Marketing (WOMM)

The Value Chain

Posted on July 25, 2012 by angelo

A Back Seat I recently took up bicycling as a hobby. Like most hobbies, along with the excitement of the actual activity itself, comes the specialized gear and equipment that accompanies it. I was lucky to start off without the … Continue reading →

Posted in Customer Retention, Marketing Planning, Miscellaneous, Productivity

Key Differentiator(s)–What’s Yours?

Posted on July 6, 2012 by angelo

“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Sales, Unique Selling Proposition (USP)

Successful Niche Marketing

Posted on May 7, 2012 by angelo

Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Unique Selling Proposition (USP)

Capacity and Its Impact on Customer Service

Posted on February 27, 2012 by angelo

“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Sales

Time Management & Organizational Skills

Posted on January 20, 2012 by angelo

Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention, Sales

Assessing Your Own Customer Service Levels & Standards

Posted on December 5, 2011 by angelo

Service as a USP So you pride yourself on your exceptional customer service. Heck, you’re so proud of it, that “Service” is the first thing you blurt out when someone inquisitively asks “What is your Unique Selling Proposition?” Truth be … Continue reading →

Posted in Branding, Customer Relationship Management (CRM), Customer Retention, Customer Survey, Marketing Planning

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