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Category Archives: Sales
Moving the Business Needle Today
“I long to accomplish a great and noble task; but it is my chief duty to accomplish small tasks as if they were great and noble” Helen Keller “Little strokes fell great oaks.” Benjamin Franklin “To achieve great things, two … Continue reading
Posted in Marketing Planning, Sales
Business Gift Giving
A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading
Posted in Customer Acquisition, Customer Retention, Sales
Apps and Mobile Solutions for SMBs
“There’s an App for That!” Example 1: I recently had an infamous Greek salad at Zorbas Restaurant on Bonita Beach Road in Bonita Springs, FL. The place must hold about 200 people at full capacity—a decent sized restaurant that could … Continue reading
Posted in Mobile Marketing, Sales
Why Customers Buy?
You Can’t Sell Them All, Right? You know your products/services better than anyone. The benefits in order of priority are clearly obvious. Your company has exceptional customer service. And, you can provide better value than all of your competitors. However, … Continue reading
Posted in Sales
Get It in Writing–The Value of Sales Agreements
It Don’t Mean a Thing if… In 1931 Duke Ellington wrote the now, jazz standard, “It Don’t Mean a Thing (if It Aint Got That Swing).” According to Wikipedia, the title was based on the oft stated credo of Ellington’s … Continue reading
Posted in Sales
Secrets of a Salesman
Close That Sale Already! If you’re in sales (and guess what you? you are, if you’re in business), you know the value of: getting through to the decision maker efficiently, what a little face-time can achieve, closing the deal promptly, … Continue reading
Posted in Customer Acquisition, Sales
Read This Now and Earn a Chance at Early Retirement! Calls to Action That Work!
Call-to-Action, Defined So, you’ve established that you have something of value to offer and you’ve proven your product is the perfect choice, compared to the alternatives, for your prospect customer. How do you take your prospect on to the next … Continue reading
Posted in Customer Acquisition, Direct Mail, Email Marketing, Print Advertising, Sales
Selling Value
Value, Defined Consumers are constantly on the lookout for value with their purchases. Meanwhile, business owners strive to provide great value with the products and services they sell. The word value is not one to take lightly as the perception … Continue reading
Posted in Sales, Unique Selling Proposition (USP)
Organize Your Sales Effort for the New Year!
Sales—More Can Always Be Done… A sales professional colleague once told me “The good and bad thing about sales is that there is always ‘more’ that can be done.” Perhaps he was saying this out of sheer frustration or as … Continue reading
Posted in Sales
Using Testimonials to Support Your Business
There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading