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Category Archives: Sales
Key Differentiator(s)–What’s Yours?
“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading
What’s Your Business Worth?
The Little (business) Gem My parents owned a diner, “Mario’s Little Gem,” for the majority of my childhood and young adult years. 24/7, 365 was how we rolled with the business and it became a huge part member of our … Continue reading
Posted in Blog, Marketing Planning, Sales
Voicemail Messages & Greetings That Get Response
“Ca… uh… all… me at…” (what did he just say?) Voicemail is an important part of any business. Let’s face it, speaking with someone over the phone allows a more immediate response solicitation than most other forms of communication such … Continue reading
Posted in Productivity, Sales
Successful Business Communications Etiquette
The Value of Business Communications Etiquette The ways we communicate in a business setting have changed dramatically in the past several years and are constantly evolving. Today, we communicate faster, more often and across several different channels each moment of … Continue reading
Posted in Customer Relationship Management (CRM), Productivity, Sales
Online Referral Services-Angie’s List, Service Magic & Yelp
Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading
Cellphone Etiquette for the Business Professional
Connected… Where the benefits and capabilities of cellphones continue to increase, business professionals’ dependence on them has never been greater. Extreme accessibility—among customers, employees and other key stakeholders—allowed by these little pocket-sized devices, has given birth to the virtual office … Continue reading
Posted in Productivity, Sales
Get More Sales with a Great Headline
The Unfair Advantage of a Great Headline I was leafing through a Volvo XC90 (we own one of these amazing cars and are considering buying another some day) brochure recently when I came across a page with the headline “Proud … Continue reading
Capacity and Its Impact on Customer Service
“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading
Time Management & Organizational Skills
Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)