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Category Archives: Unique Selling Proposition (USP)
Key Differentiator(s)–What’s Yours?
“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading
Successful Niche Marketing
Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading
What Business Are You REALLY In?
What You Don’t Make I’ve seen some really great television ads recently that have connected with me emotionally and tugged abruptly at my marketing response strings. That is saying a lot considering the average commercial is typically only between 15 … Continue reading
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)
Your Personal USP (Unique Selling Proposition)
“Who Are You? Customers Really Want to Know” Defining Your Personal Unique Selling Proposition Selling Yourself Most sales are about relationships. Sales people sell their products and services to customers who believe in the value they are convinced on receiving. … Continue reading
Posted in Branding, Unique Selling Proposition (USP)
Are You Experienced?
“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading
Selling Value
Value, Defined Consumers are constantly on the lookout for value with their purchases. Meanwhile, business owners strive to provide great value with the products and services they sell. The word value is not one to take lightly as the perception … Continue reading
Posted in Sales, Unique Selling Proposition (USP)
Develop Your Sales Skills Now! SMART Marketers (Revealed as Sales People) Expand Business Opportunities
A Changing Landscape Doing business today is much different than it was yesterday and will be different than tomorrow. So exactly how has it changed? A recurring comment I hear from most clients seeking business resuscitation and/or marketing support today is: … Continue reading
SMART Marketers Expand Business with Business Networking
I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading
How to Find YOUR USP (Unique Selling Proposition)
Developing a Unique Selling Proposition is not easy. To start, think about a new prospective customer that you’d like to attract to your business for the first time and see if you can answer the following question: “Why should … Continue reading
Posted in Unique Selling Proposition (USP)