Enroll in NYU’s first online/mobile class entitled “Mobile Marketing for the Small to Medium-sized Business” taught by SMART Marketing Solutions’ Angelo Biasi. Class starts March 19 and runs for 8 weeks. Click Here to Learn More: http://bit.ly/tO8LEg

Mobile Marketing for the Small to Medium-Sized Business: Planning, Execution, and Monetization

DMMK1-CE9978 / $830
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Learn how to create, publish, and distribute mobile content to gain a competitive advantage for your small- or medium-sized business–all on a minimal budget and with a limited skill set, resources, and time. Develop, execute, and monetize a mobile marketing strategy that drives response and helps achieve marketing and sales objectives. Understand how to effectively integrate mobile marketing as a part of your overall brand and business strategy. Specific attention is given to mobile marketing planning, content strategy and discovery. Create a cross-platform app/Web application, and establish a mobile marketing strategy for your business. Students are required to complete part of their coursework through mobile devices.

The course is delivered in a hybrid online format and via mobile device. Mobile device delivery will be cross-platform app/Web app including video, RSS feeds of blogs and Twitter, and features regularly updated content and feedback quizzes.

No IT skill set is required: Course is designed for the business lay person in their terms for their business. No IT skill set or background in development, HTML, or similar proficiencies is necessary.