Category Archives: Productivity

The Value of Excellent Service

What is Excellent Service? There’s a certain value to service. It’s safe to say that ‘some’ form service is usually expected from any business. You may promise service to your customers and even go so far as to say it’s … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Miscellaneous, Productivity

The New, New Year

A Different New Year’s Hangover With each passing year, the time and date of “12:01AM, January 1,” brings with it a new year, complete with new expectations, deliverables and benchmarks to stack up. Consummate business professionals, owners and entrepreneurs realize … Continue reading

Posted in Leadership, Marketing During a Recession, Marketing Planning, Productivity, Sales

Success Metrics for Business

Success, Defined In the GoToU article “Success in Business,” we informally define ‘success in business’ a few different: Starting, owning and/or doing a job that you love, Working independently with work/life balance and making a living at it, Making lots … Continue reading

Posted in Marketing Planning, Productivity, Sales

The Value of Time & Efficiencies

Space (and Time) Mountain This past weekend I vacationed in Disney World Orlando and Universal Studios to celebrate my twins’ (and my own) birthday. We were equally excited, and not disappointed, by the rides and attractions at each of the … Continue reading

Posted in Productivity, Sales

A Business, Definition

A Business, Defined As a marketing and business development consultant and entrepreneur myself, I deal with a lot of small businesses, start-ups and fellow entrepreneurs. In doing so most recently, I’ve learned a few lessons that should have been more … Continue reading

Posted in Customer Acquisition, Leadership, Marketing Planning, Productivity, Sales

Customer Service – Refresher

Huhh? What has happened with customer service these days? I understand the slow turn up of the economic recession has led nearly all companies to do more with less and get used to that, but service has been so greatly … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention, Productivity

Success in Business

Success in Business What does it mean to truly succeed in business? What’s your definition? Is it merely starting, owning and/or doing a job that you love? Is it working independently with work/life balance and making a living at it? … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Growing Your Business – Is it for You?

Why Grow a Business? Many small-sized business owners are faced with a critical decision at some point of their business’ life cycle—whether or not to grow the business. Sure, with growth comes added autonomy, the opportunity for additional revenues and … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Finding, Hiring and Keeping Great Employees

People If you ask most thriving businesses today what their most important and valuable asset is, they will likely say, with little hesitation, people. It’s true that great people, a company’s employees, help grow those businesses through ideas, talent, innovation, … Continue reading

Posted in Leadership, Productivity, Sales

Mobile SMS/Text Message Marketing 101

Text Messaging: The Undisputed Mobile Marketing Champ SMS or text messaging has been the most viable, long-standing mobile marketing tactic to date. And, it is still going strong. Here’s why: Text messaging caters to nearly all phones including the 49.7% … Continue reading

Posted in Mobile Marketing, Productivity