Category Archives: Productivity

Successful Niche Marketing

Posted on May 7, 2012 by angelo

Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Unique Selling Proposition (USP)

Cellphone Etiquette for the Business Professional

Posted on April 21, 2012 by angelo

Connected… Where the benefits and capabilities of cellphones continue to increase, business professionals’ dependence on them has never been greater. Extreme accessibility—among customers, employees and other key stakeholders—allowed by these little pocket-sized devices, has given birth to the virtual office … Continue reading →

Posted in Productivity, Sales

Capacity and Its Impact on Customer Service

Posted on February 27, 2012 by angelo

“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Sales

American Excellence

Posted on February 13, 2012 by angelo

Across the Pond (and Treadmill) I recently joined another gym-goer in deep conversation on a treadmill while watching CNN. As we witnessed the world’s news for the day, our discussion quickly turned personal. We started to chat about the recession, … Continue reading →

Posted in Leadership, Miscellaneous, Productivity

Being (and Staying) Healthy for Business Success

Posted on February 5, 2012 by angelo

You Are Your Business’ Most Important Asset As busy business owners, entrepreneurs and/or professionals, you’re probably on-the-go often, jetting to appointments, traveling to meet clients or run errands, rushing to your computer to send off a mid-night email that slipped … Continue reading →

Posted in Productivity