Successful direct marketing is mostly about “information” and “dialog”. Certainly the best audience to use and maintain both of these is your existing customer base. And, there’s no better format than email marketing to do this. The reasons are pretty … Continue reading →

To reach and acquire new customers using email marketing, it’s first necessary to know if your prospective customer’s contact information (opt-in email address) is available and accessible. List managers’ (Info USA, World Data, ePost Direct, etc.) businesses are built around … Continue reading →