Tag Archives: direct marketing

SMART Marketers Call on Mobile Marketing

Posted on November 12, 2008 by angelo

Mobile marketing is here and lighting up our phones and PDAs in record numbers. As a matter of fact, new mobile ad spending projections seem to appear (and increase) every day. Strategy Analytics predicts that advertisers worldwide will spend $2.4B … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, marketing in a recession, Marketing Planning, Mobile Marketing

The Pitfall of Passing on Costs to your Customers

Posted on October 26, 2008 by angelo

I mentioned in my recent post “Marketing in a Recession: SMART Marketers Ride the Wave,” that it’s not advised to pass along your costs to your customers during these economically shifting times. I cited a local example of my landscaper raising … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, marketing in a recession, Marketing Planning, recession marketing

Kenyan Elephants Use Mobile Marketing…

Posted on October 13, 2008 by angelo

I had to take a step back when I saw this headline in my excite page: “Kenya’s Elephants Send Text Messages to Rangers” — Yes, it’s true that mobile phone cards inserted in elephants in Kenya, who have been known … Continue reading →

Posted in Miscellaneous Tagged advertising, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, Mobile Marketing

Recession Proof Your Biz — Using Customer Surveys

Posted on October 7, 2008 by angelo

With the economic shift continuing to, ah,… ‘shift’ even more, it’s becoming increasingly important how effectively and efficiently you allocate resources to support ongoing business and business growth. Are you focusing your efforts on products/services that are most profitable and in highest … Continue reading →

Proactively Satisfying Customers

Posted on September 25, 2008 by angelo

I recently stayed at the Marriott Eaton Center hotel in downtown Toronto for a client business meeting. When I made the reservation, the reservationist promised concierge level service and a room with a king-sized bed. Furthermore, she thanked me for … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing

Acquisition/Retention/Referral tactic that can quickly grow your customer list

Posted on September 18, 2008 by angelo

Yesterday my wife and I celebrated our 3 year anniversary with dinner and a movie (Tropic Thunder — go see it! Tom Cruise and Robert Downey Jr. are surprisingly hilarious in this flick). Our dinner plans included a fantastic, high-end, seafood … Continue reading →

Posted in Miscellaneous Tagged advertising, Branding, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, direct marketing, marketing, Word of Mouth Marketing (WOMM)

Don’t know what your customers want? Just ask!

Posted on September 17, 2008 by angelo

In these shifting economic conditions, there’s no better time than now to take a reading of what your customers. Several good things could come out of a basic customer survey such as: identifying new opportunities in products or services that … Continue reading →

Make Branding Work

Posted on September 16, 2008 by angelo

There’s so much in a business name,… in a logo,… in a tagline… Your brand says more to your customers and sets the tone more than you might think. In our world of quick-to-start companies, websites and “doing-business-as’”, I come across many … Continue reading →

Implementing Word of Mouth Marketing

Posted on September 9, 2008 by angelo

Stimulating Word of Mouth Marketing So how does one plan for and promote Word-of-Mouth Marketing? One way is to simply ask your customers for referrals: Display referral lists in reception areas upon check-in. In addition to asking customers to line a … Continue reading →

Posted in Word of Mouth Marketing (WOMM) Tagged advertising, corporate culture, direct marketing, marketing, Word of Mouth Marketing (WOMM)

Increasing Customer Loyalty with Email Marketing

Posted on September 7, 2008 by angelo

Successful direct marketing is mostly about “information” and “dialog”. Certainly the best audience to use and maintain both of these is your existing customer base. And, there’s no better format than email marketing to do this. The reasons are pretty … Continue reading →

Posted in Miscellaneous Tagged advertising, customer loyalty, Customer Relationship Management (CRM), direct marketing, Email Marketing, marketing

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