Tag Archives: Customer Acquisition

5 Mktg Action Items to Impact Your Business NOW

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged , , , , , , ,

SMART Marketers Call on Mobile Marketing

Mobile marketing is here and lighting up our phones and PDAs in record numbers. As a matter of fact, new mobile ad spending projections seem to appear (and increase) every day. Strategy Analytics predicts that advertisers worldwide will spend $2.4B … Continue reading

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The Pitfall of Passing on Costs to your Customers

I mentioned in my recent post “Marketing in a Recession: SMART Marketers Ride the Wave,” that it’s not advised to pass along your costs to your customers during these economically shifting times. I cited a local example of my landscaper raising … Continue reading

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Proactively Satisfying Customers

I recently stayed at the Marriott Eaton Center hotel in downtown Toronto for a client business meeting. When I made the reservation, the reservationist promised concierge level service and a room with a king-sized bed. Furthermore, she thanked me for … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention Tagged , , , , , , , ,

Acquisition/Retention/Referral tactic that can quickly grow your customer list

Yesterday my wife and I celebrated our 3 year anniversary with dinner and a movie (Tropic Thunder — go see it! Tom Cruise and Robert Downey Jr. are surprisingly hilarious in this flick). Our dinner plans included a fantastic, high-end, seafood … Continue reading

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Don’t know what your customers want? Just ask!

In these shifting economic conditions, there’s no better time than now to take a reading of what your customers. Several good things could come out of a basic customer survey such as: identifying new opportunities in products or services that … Continue reading

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Make Branding Work

There’s so much in a business name,… in a logo,… in a tagline…  Your brand says more to your customers and sets the tone more than you might think. In our world of quick-to-start companies, websites and “doing-business-as’”, I come across many … Continue reading

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Safeguard your business during a recession with Improved CRM

In my post, “Marketing During a Recession… Smart Marketers Ride the Wave”, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. It’s true that maintaining or … Continue reading

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3 Tips to Leverage Word of Mouth Marketing

Identify Your Most Loyal Customers Certainly for a customer to refer you to another they must be overly satisfied, exceptionally loyal, and willing to put their own name on the line. Providing good products and service are simply not enough. These … Continue reading

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The Power of Word of Mouth Marketing — Pass It On

In preparation for our twins due last October, I had some home improvement work done on my house, converting a loft into an additional bedroom. At the referral of another, M.A.C. General Contractors (the firm I hired) did an outstanding, … Continue reading

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