Category Archives: Marketing Planning

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

“I Want Out”–Business Success and Strategic Exit Planning

Posted on July 26, 2011 by angelo

Our Fifth Family Member; The Business My family owned a 24/7 diner for twenty years. Like most family businesses, it was essentially another family member. We all worked there. We talked (and argued) about the business constantly. And, each family … Continue reading →

Posted in Marketing Planning, Miscellaneous

Balancing Your Marketing Mix

Posted on June 12, 2011 by angelo

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading →

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

Mission Statement

Posted on May 16, 2011 by angelo

“Purpose & Mission” I recently attended a panel discussion where John Schlifske, CEO of Northwestern Mutual, described the importance of “purpose and mission” for his company. John said important decisions are usually grounded in the boardroom by a single employee … Continue reading →

Posted in Marketing Planning

5 Mktg Action Items to Impact Your Business NOW

Posted on January 14, 2009 by angelo

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged , , , , , , ,