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Category Archives: Miscellaneous
Don’t know what your customers want? Just ask!
In these shifting economic conditions, there’s no better time than now to take a reading of what your customers. Several good things could come out of a basic customer survey such as: identifying new opportunities in products or services that … Continue reading
Make Branding Work
There’s so much in a business name,… in a logo,… in a tagline… Your brand says more to your customers and sets the tone more than you might think. In our world of quick-to-start companies, websites and “doing-business-as’”, I come across many … Continue reading
Safeguard your business during a recession with Improved CRM
In my post, “Marketing During a Recession… Smart Marketers Ride the Wave”, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. It’s true that maintaining or … Continue reading
The Power of Word of Mouth Marketing — Pass It On
In preparation for our twins due last October, I had some home improvement work done on my house, converting a loft into an additional bedroom. At the referral of another, M.A.C. General Contractors (the firm I hired) did an outstanding, … Continue reading
Increasing Customer Loyalty with Email Marketing
Successful direct marketing is mostly about “information” and “dialog”. Certainly the best audience to use and maintain both of these is your existing customer base. And, there’s no better format than email marketing to do this. The reasons are pretty … Continue reading
How to Acquire Customers with Email Marketing
To reach and acquire new customers using email marketing, it’s first necessary to know if your prospective customer’s contact information (opt-in email address) is available and accessible. List managers’ (Info USA, World Data, ePost Direct, etc.) businesses are built around … Continue reading
The ROI Treasures of Email Marketing
The Treasure Hunt As a self-proclaimed pioneer of the once, and to a degree still “killer app” (short for killer online application) email marketing around the turn of the New Millennium, I’d often times describe successful email marketing to clients … Continue reading
How To Optimize Your Website from a Marketing Perspective
First – It’s All About You! What do you want to accomplish with your website? Sounds simple enough, right? Not always… Having a keen understanding of your company’s business objectives — the company’s mission as well as its short-and long-term goals … Continue reading
How to Make Your Website Your Most Vital Marketing Weapon
The Worldwide Marketing Tool Since the conception of the Internet well over ten years ago, having a website has become an imperative for today’s business owners. Given this proliferation of easy information access, competition for your customer’s time, attention and … Continue reading
Implementing Social Media Marketing
David Skul of Relativity Business Technology Solutions (searchable on YouTube with headline “5 Tips to help you Succeed at Web 2.0 Marketing”: Give a quality product that’s good for you and the customer. Take time to be the best and … Continue reading