David Skul of Relativity Business Technology Solutions (searchable on YouTube with headline “5 Tips to help you Succeed at Web 2.0 Marketing”
Consider making Web 2.0 and SMM an important part of your integrated marketing mix. Leveraging content across various forms of traditional and contemporary methods and media to new and existing customers could be that marketing sweep your business has been waiting for. Imagine if Stu not only promoted his “secret recipe” on Tuesdays via YouTube and a blog, but included that themed content in his print ad in the local paper and email newsletter going out to existing customers?
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