Monthly Archives: September 2008

Proactively Satisfying Customers

I recently stayed at the Marriott Eaton Center hotel in downtown Toronto for a client business meeting. When I made the reservation, the reservationist promised concierge level service and a room with a king-sized bed. Furthermore, she thanked me for … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention Tagged , , , , , , , ,

Acquisition/Retention/Referral tactic that can quickly grow your customer list

Yesterday my wife and I celebrated our 3 year anniversary with dinner and a movie (Tropic Thunder — go see it! Tom Cruise and Robert Downey Jr. are surprisingly hilarious in this flick). Our dinner plans included a fantastic, high-end, seafood … Continue reading

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Don’t know what your customers want? Just ask!

In these shifting economic conditions, there’s no better time than now to take a reading of what your customers. Several good things could come out of a basic customer survey such as: identifying new opportunities in products or services that … Continue reading

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Make Branding Work

There’s so much in a business name,… in a logo,… in a tagline…  Your brand says more to your customers and sets the tone more than you might think. In our world of quick-to-start companies, websites and “doing-business-as’”, I come across many … Continue reading

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Safeguard your business during a recession with Improved CRM

In my post, “Marketing During a Recession… Smart Marketers Ride the Wave”, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. It’s true that maintaining or … Continue reading

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Implementing Word of Mouth Marketing

Stimulating Word of Mouth Marketing So how does one plan for and promote Word-of-Mouth Marketing? One way is to simply ask your customers for referrals: Display referral lists in reception areas upon check-in. In addition to asking customers to line a … Continue reading

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3 Tips to Leverage Word of Mouth Marketing

Identify Your Most Loyal Customers Certainly for a customer to refer you to another they must be overly satisfied, exceptionally loyal, and willing to put their own name on the line. Providing good products and service are simply not enough. These … Continue reading

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The Power of Word of Mouth Marketing — Pass It On

In preparation for our twins due last October, I had some home improvement work done on my house, converting a loft into an additional bedroom. At the referral of another, M.A.C. General Contractors (the firm I hired) did an outstanding, … Continue reading

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Increasing Customer Loyalty with Email Marketing

Successful direct marketing is mostly about “information” and “dialog”. Certainly the best audience to use and maintain both of these is your existing customer base. And, there’s no better format than email marketing to do this. The reasons are pretty … Continue reading

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How to Acquire Customers with Email Marketing

To reach and acquire new customers using email marketing, it’s first necessary to know if your prospective customer’s contact information (opt-in email address) is available and accessible. List managers’ (Info USA, World Data, ePost Direct, etc.) businesses are built around … Continue reading

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